Advert Remake and Evaluation

Fruitella Advert Remake

Who did you work with and how did you manage the task between you?
I worked with Calvin, Aimee, Bobby and Dan for the filming the first half of the advert, then for the second half the group consisted of Georgia, Emily and Lee. For the filming of the first half, everyone helped and whilst the second group filmed the last bit of the advert, me and Aimee started editing the beginning.   
How did you plan your sequence? What processes did you use?
Firstly, to understand each of type of camera angle we had to use, we screenshotted each shot in the advert and from the screenshot we could work out which props and background we needed.We decided to film it in the order of the actual advert to help us understand the flow of it. We used various camera angles to match the ones in the real advert, eg. canted, track up/down, medium shot etc. We attempted to use a storyboard with a screenshot of each shot in the advert and next to it we wrote how long each shot was for, most of them were at least 0.5 of a second long.  
What theorists do you think you could apply to your task?
Stuart Hall's theory could be applied to this task because his theory states that the audience can interpret media however they feel. The audience (mainly children as this is the target audience) uses these three ideas when they explore a media text...

Dominant- This is where the reader completely accepts the text.

Negotiated- The reader understands the text but only partly agrees with it. 

Oppositional- The reader does not agree with the text at all and they find it completely unbelievable. 

What factors did you have to take into account when planning, shooting and editing?
When planning, we had to think of venues we could use that would appear similar to the locations in the advert. Another factor to be considered were props, these had to hold slight similarity to the props in the advert because it then seems more realistic and believable to the audience. When editing, some effects had to hold some sort of resemblance to those in the advert to again make it more believable and professional. Another crucial factor is the timings, if the timings between both adverts were wrong then the whole remake would be out of sync and therefore unbelievable.   
How successful was your sequence? Please identify what worked well and with hindsight what would you improve/ do differently?
I feel that the sequence was successful because the timings were reasonably accurate and in sync with the advert in the corner. The camera angles worked well in some of the shots and the positioning of the characters in the advert were good. I feel the effects in the second half were very successful, especially one of the end shots where it went from the old TV screen to real life.  
To improve, we should have focussed a little more on the lighting of the video because as we were filming we mainly focussed on the props and camera angles. Another improvement we could have made was adding a 'flash' effect on Adobe Premier Pro during the part where  we used pictures for the photo album. 
What did others say about your production? "matched the other video well"
People have said that the synchronization between the remake and the real advert were similar. Other people have also said that they liked the flow of the video as there were no 'stop start' moments.
What have you learnt from completing this task?
This task has allowed me to understand the importance of timings because if the timings are slightly off it means that a video can be jumbled up and confusing. I have learnt that planning is a vital part of forming a video, things like making a shooting schedule and assigning roles to everyone is important to ensure that everyone is using their time efficiently. 
Looking ahead, how will this learning be significant when completing your future productions?
In the future, I will now know that I need to assign roles, schedule shooting and create a storyboard. This task has also helped me understand how to edit videos using Adobe Premier Pro and it has taught be how to include some effects.