Mise en Scene

COSTUME-The female is wearing a purple dress which connotes royalty and wealth.

LIGHTING- In this image, it uses high key lighting and all the lighting shines on the woman and the product which is the perfume. 

ACTORS- The actress is sitting in an unlady-like position with her legs open which contradicts the polite position that a princess should sit. She is also biting her lip which portrays the idea that she is wanting attention.  

MAKE-UP- She is wearing a rich red lipstick which connotes love and passion. The rest of her make-up is very simplistic to accentuate her red lips.

PROPS- The use of the gold crown suggests superiority. Also the throne is gold which carries the connotation of royalty and wealth.

SETTING- The setting is a plain white background, this could be to highlight the other features in the advert eg. the perfume, the actress and the thrown. The overall message in this advert is that if you wear this fragrance you will be a rebellious, sexy young woman.