DIRT Marksheet – H409 Dec 2018 PPEs
Name: Date:
AO1:Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence
AO2Apply knowledge and understanding of the theoretical framework of media to:
Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions
1
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-reference to Van Zoonen’s theory (patriarchy)
-representations of people, messages eg. Using texts and images.
Examples:
-a woman is only present as a man’s partner.
-men at war
-Margot looking lovingly up at Superman
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2
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-identify generic conventions in British newspapers (compare mi-market and broadsheet)
-Guardian goes against traditional broadsheet conventions (image to text ratio)
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3
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-examples of ownership models eg. Guardian’s Scott trust ownership and Daily Mails Rothermere family
-role of political parties to offer newspapers opportunities for affiliation. Eg. DM is a right-wing paper- partly defined by its support for Conservative party. Guardian is a centre-left paper and is partly defined by its support for labour.
-refer to examples from papers studied
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4
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-explanation of Gerbner’s theory- stress on long term media effects on attitudes rather than short term.
-Gerbner’s stress on increased media effects on heavy media users to describe effects on users online news sites which encourage constant media use
-Shirky end of audience theory- change from atomised consumers to consumers as producers.
-online newspapers are more likely to use ‘citizen journalism’ with material taken from social media and to encourage comments and participation from the audience.
-Gerbner good for discussion of tabloids:
- messages of anti-immigration, usual DM scares (cancer),
- femail section of DM reference what females are interested in
-Shirky:
- audience interaction with both websites
- subscribers for Guardian make it more of a cooperative than passive reader
- Guardian readers can get relevant sections emailed straight to inboxes.
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5
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-CLAMPS, FAM,STOPS and how the lyrics represent CBR
Costume: floaty red dress, tattoos, business suit
Lighting: light on her
Actors: businessman, homeless woman, girl, girls running, man and dog
Setting: grey council urban estate
Framing: young teenager on edge of society
Screen-time: equally spread between her and the other characters could fit her theory of how she tells us to treat people equally.
Pace: increases as mood lifts
SFX: lack of this gives the ‘reality’ of CBR’s message- she is grounded in the real world.
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6
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-Putin, 50’s style horror typography is intended to help the magazine look informal and witty, and it addresses a sophisticated audience.
- Putin likes to be framed topless
- Eagle represents US
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DIRT Task Dec 2018 PPE
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Identify a strength or strengths in your assessment:
I feel I have used the sources to their full capacity to ensure I get enough information to write an answer.
I have tried to use my prior knowledge to apply it to the question.
I have made relevant points relating to the question
What are the areas you need to improve?
I need to improve by making more points in each question. Eg. More points in the Big Issue question.
Expand my knowledge on Gerbner and Shirky theory
Study each of the newspapers to distinguish differences between them, especially focussing on regulation and ownership.
What do you need to focus on for your final assessments?
Definitely practise more on timings for each question
I need to learn the whole of the News topic
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