Showing posts with label Audiences. Show all posts
Showing posts with label Audiences. Show all posts

Tuesday, 20 March 2018

2B assessment Film, Radio, Video Games DIRT Sheet


2B assessment Film, Radio, Video Games DIRT sheet

Grade A
Grade B
Grade C
Grade D
Grade E
Grade U
17-20
14-16
11-13
7-10
6
0-5
51-60
42-50
33-41
21-32
6-20
0-5


Q1 Explain the impact of evolving digital media on film production, distribution and exhibition. Refer to Jungle Book 1967 and Jungle Book 2016 to support your answer (20)

(In this question compare and contrast the two productions, the way they were marketed and the different ways audiences can access them).

Level
Mark Scheme Film
Explanation/Analysis/Argument, Examples and Terminology
Mark
3
A comprehensive demonstration of knowledge and understanding of the Film industry.
● Comprehensive, detailed and accurate knowledge and understanding of the
Film industry.
● Clear and precise and balanced explanation of the impact of evolving digital
technology on the production, distribution and exhibition of film.
● Answer is supported by detailed and accurate reference to The Jungle Book
(1967) and The Jungle Book (2016)
14-20
2
An adequate demonstration of knowledge and understanding of the Film industry.
● Generally accurate explanation of the impact of evolving digital technology on
the production, distribution and exhibition of film.
● Answer is supported by generally accurate reference to The Jungle Book
(1967) and The Jungle Book (2016)
7-13
1
A minimal demonstration of knowledge and understanding of the Film industry.
● knowledge and understanding of the Film industry is minimal.
● Explanation of the impact of evolving digital technology on the production,
distribution and exhibition of film. Answer may only focus on production,
distribution or exhibition.
● Reference to The Jungle Book (1967) and The Jungle Book (2016) is minimal
and inaccurate
1-6
0
No response or no response worthy of credit
0


Q2 ‘The BBC Radio 1 Breakfast show depends as much upon marketing and distribution to a specific audience as it does upon good production processes.’ To what extent would you agree with this statement (20)

(Focus on the ways the breakfast show has tried to appeal to its audience, all the new things Cooper has introduced and the BBC remit for good production processes).

Level
Mark Scheme Radio
Explanation/Analysis/Argument, Examples and Terminology
Mark
3
A comprehensive demonstration of
● knowledge and understanding of Radio 1 industry/audiences practise
● evidence and examples from Radio 1 Breakfast show
distribution or exhibition.
● terminology relevant and accurate
14-20
2
An adequate demonstration of:
● knowledge and understanding of Radio 1 industry/audiences practise
● evidence and examples from Radio 1 Breakfast show
distribution or exhibition.
● terminology, mostly accurate
7-13
1
A minimal demonstration of
● knowledge and understanding of Radio 1 industry/audiences practise
● evidence and examples from Radio 1 Breakfast show
distribution or exhibition.
● terminology, some inaccuracies
1-6
0
No response or no response worthy of credit
0


Q3 How does media ownership have an impact on the successful distribution of Minecraft. (20)

(Define media ownership, discuss video games and quickly narrow to Minecraft. Different owners. how this has developed the game and how it is marketed and accessed by fans.)


Level
Mark Scheme Video Games
Explanation/Analysis/Argument, Examples and Terminology
Mark
3
An comprehensive demonstration of
● knowledge and understanding of video games industry ownership/audiences practise
● evidence and examples from Minecraft distribution and exhibition.
● terminology, relevant and accurate
14-20
2
An adequate demonstration of
● knowledge and understanding of video games industry ownership/audiences practise
● evidence and examples from Minecraft distribution and exhibition.
● terminology, mostly relevant and accurate
7-13
1
A minimal demonstration of
● knowledge and understanding of video games industry ownership/audiences practise
● evidence and examples from Minecraft distribution and exhibition.
● terminology, some inaccuracies
1-6
0
No response or no response worthy of credit
0



Identify a strength or strengths in your assessment:
Film I started off by answering the question and spoke about CGI. Also I understood how they marketed the film to a range of audiences eg. Hispanic and male audience.
Radio I understood the target audience, I mentioned about the social media accounts and the celebrity guests who appear on the show.
Video Games I stated the facts about the game i.e. when it was taken over and how much for etc.   
What are the areas you need to improve?
Film I need to talk about the 1967 film in more detail - animation, storyboard, music. Talk about xerography (photocopying). For the 1967 film I should have mentioned about interviews on the radio as well as posters. I should have talked about the Disney vault and VHS.
Radio I must say what the BBC remit is, what happens on the show (timeline), when it’s on, what the gimmicks are i.e. mates around the table style, games, personality (the show content)
Video Games I need to make sure I answer the question at the beginning and end. Mention about the new film coming out.
What do you need to focus on for your next assessment?
In the next assessment I need to have more structure in my answers eg. A paragraph for each section of the question.
I have to ensure I answer the question and the beginning and end and fill in the middle with the relevant information.







Monday, 12 March 2018

Minecraft Product




Minecraft Tent
Create and advert for a suitable magazine demonstrating how you've targeted the audience.
This tent is targeted towards the younger end of Minecraft players (age 9 downwards). I feel as if this product could be for children that might have heard of the game but might not be old enough to play the game with understanding yet. this game is suitable for both boys and girls because it advocates outdoor play which is both suitable to boys and girls and even though the tent is pink, I feel as though it aims to children who just want to play outdoors, the colour is irrelevant. The slogan 'Enter Reality' encourages children to play outdoors as well as playing on the game itself indoors.
What other products are available?
There are lots of Minecraft owned products and then many others which have a Minecraft theme but are not owned by the company itself. e.g. bags, clothes, lights, toys (Lego) etc.

What magazines will you target to show the advert?
I think this tent could be sold in mainstream supermarkets in the children's section or shops like Argos and Toys R Us. This means it could be advertised in these supermarket magazines. I think this should also be advertised in children's magazines as the exposure to children would influence them to buy it.
What are the conventions of a print advert?
A print advert should clearly show what the product is and what it does. The slogan must make sense to the audience. It must include the trademark logo or brand logo associated with the product. It must target the right audience depending on the product and where the print advert is e.g. on the tube, in a female magazine.

About My Product

My product is a children's tent in the shape of a Minecraft pig. Its snout is the entrance and the eyes are see-through windows. the tent on the advert is obviously not the real thing as it is a computer-generated image but the idea is that when you buy the product, you enter reality and step into the real world from the Minecraft world. 










Friday, 23 February 2018

Group: Production,Distribution,Technology and Circulation


Notch Article



Video Games Factsheet


BBC Radio 1 Breakfast Show Factsheet


Video Game Genres

-Sport
-Horror
-Fantasy
-FPS
-RPG
-Action
-Simulation
-Puzzle Solving
-Children's

Video Game- A game played by electronically manipulating images produced by a computer programme on a monitor or other display.

Minecraft Essay


Explain what Minecraft is, give an outline of the game’s history and explain why it has been a commercial and critical success.

 
Minecraft was created and designed by Marcus “Notch” Perrson, a Swedish programmer in 2009 and fully developed and published by Mojang. It was first released to the public on 17 May 2009. After the game was released, Microsoft bought Mojang for $2.5 billion.

 
Minecraft is a game in a digital 3D world comprised of textured cubes. The genre of Minecraft is sandbox game which means it is a game in which minimal character limitations are placed on the gamer, it allows them to roam the virtual world in their way. Another genre for this game is survival, as in this game you can die and you are given certain resources in limitation r not. It is a game that involves following simple instructions in order to play it. There are various modes of play, the 2 leading modes are survival and creation. Survival is where you are given nothing at the beginning and you have to collect and create all your tools, weapons and armour from scratch. The second mode is creation, in this you are provided with an unlimited supply of resources from the beginning. Unlike survival mode, in creation, you can create and wear whatever you want all the time.

 
Minecraft’s success is driven by the ability to create and customise with the one limitation being the players imagination. It allows gamers to craft their own stories. Randomness of the game is also an important element because it means the game is so different for everyone and it creates very varied gameplay in which you can create anything you want due to any individuals’ imagination; it is very open to interpretation. Another reason for the success of Minecraft is that the target audience is so varied, different versions of the game were released to try and encourage a range of audiences, this universal appeal makes it easy for the game to sell and be popular. This can help with problem solving in subjects like maths and science. 121 million copies of the game sold in February 2017 and an estimated 55 million people play the game every month. It is the second best-selling game of all time after Tetris.  

 
Minecraft also has educational purposes, while playing Minecraft, children can develop and improve their visuospatial reasoning skills which in other words is there visual perception of objects. This can help with problem solving in subjects like maths and science. Minecraft also teaches children to set and finish goals, in the game you are rewarded when you complete certain tasks, this motivates them to complete it and also teaches them a lesson at the same time. Another positive aspect of Minecraft for children is that it is also a platform for social behaviour. If parents do not want their children to be on social media apps such as snapchat or Instagram then this is a safer option, it allows children to socialise with their friends under safe conditions with people you know or it might bring children together who are from different social groups. Having no violence emphasises the safeness of Minecraft, this is an example of a game which lacks graphic gore which makes other games popular.

 
After releasing the game, it won 5 awards at three conferences which included an Innovation Award, Best Debut Game, Best Downloadable Game, Audience Award and Seumass McNally Grand Prize. The fact that this game has received so many awards shows that this is critically acclaimed as well as commercially acclaimed which shows that it is all round a successful game.

 
Minecraft has been so popular because of social media. Minecraft has had video channels on YouTube which have had millions of views and have also helped publicise Minecraft. Data shows that about one-third of Minecraft players heard about the game via online videos. Minecraft also introduced a convention to invite their players to, this has taken place I Las Vegas, Disneyland Paris, California and London. Minecraft have had millions of dollars in merchandise revenue with products like tee-shirts and toys.

 
Minecraft has been so popular that clones of the game have now been created, the most famous example is Terraria, since 2017, it has had 20 million accounts created.   

Video Games Terminology


Timeline of Minecraft


Date
Event
May 10 2009
Development of ‘Cave Game’ (the working title)
May 17 2009
Birth of Minecraft
Jun 14 2009
Custom Skins are released
Oct 20 2009
Survival test begins (Notch introduces survival to Minecraft)
December 23 2009
Minecraft PC passes to Indev stage (in development)
January 13 2010
Minecraft passes 100,000 registered users
February 27 2010
Minecraft passes to Infdev (shifts from in development to infinite stage)
Jun 17 2010
Minecraft passes 20,000 sales
June 30 2010
Minecraft PC passes to Alpha Development stage
August 4 2010
Official release of Survival Multiplayer
October 16 2010
Mojang AB is founded
October 31 2010
First MinecraftCon
December 20 2010
Minecraft PC goes to Beta stage
January 12 2011
Minecraft surpasses 1 million sales
June 6 2011
Minecraft Xbox 360 edition is revealed at the E3 conference
July 1 2011
Minecraft passes 10  million registered users
May 9 2012
Minecraft Xbox 360 edition 1.0 is officially released
April 5 2013
Minecraft for PC surpasses 10 million sales
September 2 2013
Minecraft PC surpasses 12 million sales
December 13 2013
Minecraft for PC surpasses 13 million sales
December 17 2013
Minecraft PlayStation 3 Edition 1.0 is officially released
December 17 2013
 
September 15 2015
Mojang and Minecraft are bought by Microsoft for $2.5 billion
December 18 2014
Collaboration with Telltale Games
March 12 2015
Minecraft: console edition wins a BAFTA in the family category
March 28 2015
Minecraft wins a Kids’ Choice Award for “most addictive game”
June 30 2015
Minecraft for PC surpasses 20 million sales
July 1 2015
Minecraft wins the first ever BAFTA young game designers hero award
 
October 13 2015
Minecraft: story mode is released

Media Revision