Gender Stereotypes (Representation- Dr Cages)

3 Gender Stereotypes

1. Men are stronger than women.
2. All women wear make up and are meant to look pretty.
3. Men shouldn't cry.

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This advert is a gender stereotype because it is portraying ideas that women should be 'thin' and 'rich'. If you are not these things it makes u feel inferior and like you are not good enough and you are not the 'best'. Also cigarettes are related to health problems so to compare women with them is not the best comparison.


Blurred Lines music video

 






















Countertype Example

Comparison of 'This girl Can' & 'Are You Beach Body Ready'

Comparison of “This Girl Can” and “Are you Beach Body Ready?”

“This Girl Can” seems to ‘celebrate active women’ and allows women to participate in any activity they want because they want to do it. However the “Are You Beach Body Ready” campaign seems to portray very different reasoning’s. The use of the image seems to portray that this ‘image’ is the only correct way to appear, which completely demoralises other women who do not appear that way. In marked contrast, “This Girl Can” makes women feel totally empowered and upbeat about their appearance. This is a very positive representation of people’s opinions of society, unlike the other campaign which is a very negative representation.

“Are You Beach Body Ready” shows a thin, blonde young woman wearing a bikini looking like a model, the fact they have only used one woman for their advert displays to the audience that this is what everyone should look like, whereas “This Girl Can” shows a variety of women all shapes, ethnicities and ages, showing that anyone can exercise.

The Big Six

1.       When talking about the media, what do we mean by the 'Big Six'? 

This means six big media companies. Most major media outlets are owned by these six companies.

2.       Who are the 'Big Six'? What other companies do they own? 

The six companies they own are ‘National Amusements’, ‘Disney’, ‘Time Warner’, ‘Comcast’, ‘News Corp’ and ‘Sony’.

3.       Find an example of a major media product that each of the 'Big Six' have produced within      the last year, and research key information about these productions (budget, cast(if relevant), advertising campaign, release dates etc.) 

Disney- Beauty and the Beast was released 17^th March 2017. The cast included a list of top class actors such as Emma Watson, Dan Stevens, Luke Evans, Josh Gad etc. This 2017 film was an adaption of the fairy tale film from 1991 which had the story of a beast falling in love with a young pretty woman.  It was directed by Bill Condon and co-produced by Walt Disney Pictures and Mandeville Films. The budget for the film was $160 million. The music for the film was done by Alan Menken. Disney spent around $140 for marketing the film across the world and the first official teaser trailer was released on July 7^th 2016.

Time Warner- Dunkirk was distributed by Warner Bros. Pictures. This film had an all-male cast including Fionn Whitehead, Tom Glynn-Carney, Jack Lowden, Harry Styles, Mark Rylance and Tom Hardy etc. The budget for this film was $100 million. The plot for this film was a young British private trying to survive at a beach in Normandy, trying to dodge dive bombers. It shows their struggling journey to get across the English Channel. Music from this film was composed by Hans Zimmer. The teaser trailer was released online on 4 August 2016. The official trailer was released on 5^th May 2017.

Sony- A new camera was released 7^th October 2016. It is called the a6500 Premium E-mount APS-C Camera, the price starts at £1500.Sony advertise their product on their website which has a video to watch to try and sell their product. It also presents various reasons why you would buy this camera. 

Analysis of Wonder Woman Trailer

Use of Colour in Wonder Woman Trailer

At the beginning of the trailer you are submerged into a sea of blue, green and sandy colour; they are all reasonably bright. This initial shot could include all these colours to show that nature is important in the film. As the trailer develops the colours seem to get darker and duskier as the scene changes to night time. As the film is set in World War 1, you would think it would be black and white but the producers have really latched on to vibrant colours in the film to maybe present the aspects of World War 1 we have not seen before in other films of this time. We see a very vibrant colour in the part where ‘Diana Prince’ (Wonder Woman) walks into a room of full of people. She is wearing a bright blue dress which stands out in the orangey hazy background. This could have been done to highlight her as the main focus for the trailer as she is the main character of the overall film.

The scene is particularly dark when there is a war scene with just scattered fires on the ground as brightness. The reasoning for the darkness during a fighting scene is to show the audience that danger is involved and something bad is about to happen. The darkness could also be a warning to the audience watching the trailer, that something is about to happen.

Over halfway through the trailer, wonder woman is shown in a war/fighting scene. She is the only one with the slightest of colour on her again, all the background soldiers are wearing beige/khaki uniforms but she is wearing dull armour with red gold and blue colouring. It is quite ironic because surely in a war scene you want to be camouflaged. Perhaps she isn’t in plain colouring to show that she doesn’t need to be, she is more powerful than any of the men surrounding her therefore she does not need it.

Towards the end of the trailer the colouring is soft brown, gold, orange colours to make sure the audience knows that there is a hint of safety after the dramatic action filled scenes before.   

Magazine Analysis

Analysis of Good Food Magazine Cover

1 Baby pink background colour could invite a more female audience to read the magazine.

2 Three different fonts have been used in one phrase. This could have been done to present a variety, keeping it interesting and therefore drawing in more readers. The fact that ‘cool’ is in white suggests that it is cold because white represents ice/snow and also shows the readers that this is the focal word for the magazine edition.

3 The background of the cover is plain and simple, lacking in patterns so that there is no distractions from the dish being presented. This is pleasing the audience of food lovers as the food is the focus of the cover.

4 These four simple recipe names give the reader an insight of what is in the magazine. This encourages people who enjoy cooking to read the magazine and eventually try out the recipes included.  

5 On the top right it says subscriber issue which if other non-subscribed people saw; it might make them want to subscribe to the magazine as it could be better.