Comparison of 'This girl Can' & 'Are You Beach Body Ready'

Comparison of “This Girl Can” and “Are you Beach Body Ready?”

“This Girl Can” seems to ‘celebrate active women’ and allows women to participate in any activity they want because they want to do it. However the “Are You Beach Body Ready” campaign seems to portray very different reasoning’s. The use of the image seems to portray that this ‘image’ is the only correct way to appear, which completely demoralises other women who do not appear that way. In marked contrast, “This Girl Can” makes women feel totally empowered and upbeat about their appearance. This is a very positive representation of people’s opinions of society, unlike the other campaign which is a very negative representation.

“Are You Beach Body Ready” shows a thin, blonde young woman wearing a bikini looking like a model, the fact they have only used one woman for their advert displays to the audience that this is what everyone should look like, whereas “This Girl Can” shows a variety of women all shapes, ethnicities and ages, showing that anyone can exercise.