Codes and Conventions of Drink Adverts

• In all of the adverts, the drink is noticeable but it is only small, it doesn’t stand out size-wise.
• None of the adverts have the product directly in use but two of them show the effects of the product (Monster and Lucozade).
• All of the adverts have bright vivid colours.
• On all of the adverts there is very little writing, this is because they are not expecting people to be looking at the adverts for a long amount of time. The writing needs to be concise and briefly informing us of what the product does.
• All of these drink adverts have a slogan, this is a colloquial way of introducing us to the product.
• Only the Coca-Cola advert has the actual logo in a corner of the advert. However, all the adverts have a picture of the product and the product has a small image of the logo on, so the brand is recognisable.
• Two out of these adverts use a Caucasian person.
• None of the adverts are funny as such but they are not very serious.