Plan for 'Engagement off because harry found out about the affair between Brett and Megan'
Article: engagement break off
Who- Megan Markel, Brett Carpenter, Indianna Savhannah, Prince Harry
What- Megan was instigating an affair with Brett whilst harry found out about it from text messages. Friend of Megan, Indianna, provides information and background of Brett Carpenter.
Where- Affair happened somewhere in LA.
When- Indiana told us the news on 4th December after midnight.
How- Megan was having an affair with Brett Carpenter.
Why- Indianna says that Megan was only engaged with Prince Harry for publicity, now she's got that she has broken it off.
Brett Carpenter:
- 32
- "Nice guy"
- "outgoing"
- Didn't know about the engagement
- Met Megan on a set in New York in 2005
Indianna Savhannah:
- Known Megan since 2005 - Feels "Megan has behaved appallingly" This is a Daily Mail news cover for a December edition.
This newspaper cover shows me the type of layout need to follow to produce a cover which will look very similar to a real one.
1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? what was the name of your brand?
Our task was to create a new brand of sweets for middle-aged, city-working men/city-working women. Usually sweets are targeted towards children but this brief was very different. We managed to sell our product by creating a slick name and brand to apply to the target audience. We called our product ‘Espresso Burst’ because we thought coffee is something associated with business-people as it gives you a boost of energy and we used the word ‘burst’ because the sweet gives you a burst of energy, making their day of work easier. Our logo was a coffee bean (associated with coffee) because it gives the consumer a hint as to what the sweet taste likes. We decided to use the song ‘I will survive’ by Gloria Gaynor because middle-aged people will recognise that song more easily than younger people and also it has a slow intro which is where the business meeting will be going badly and then when the beat picks up, the meeting will be running smoothly).
2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked in a group with Rebeka, Molly, Aimee and Billy. To begin this task we all had to undergo various research and planning. I researched and analysed 3 similar adverts, we all put our input in when we were inventing our product (name, brand, USP, slogan and font). Aimee created the storyboard which was very useful as it triggered what we needed to film. Our production assistant was Billy, I was the editor but we all included our input and expertise on it, on camera was Aimee and she was also the creative designer( she drew the product label). The actors in our advert were James, Mollie, Billy, Rebeka and me.
3) How did you plan your sequence?
We planned our sequence by creating a shooting schedule, this included the location, scene, characters, interior/exterior and props needed. The storyboard really helped with the planning because without this, we would not have know how to order the filming. By having our planning done, it meant we could film the advert as efficiently as possible which was important because the conference room we were filming at could only be booked for 1 hour.
4) What research and planning did you undertake?
To feel prepared for this task, we researched different adverts that were advertising sweets. This helped us to understand how to advertise a sweet, eg. Finding out target audiences. We also researched other sweet names and sweet packaging to use as inspiration for ours. To plan for our advert we created a storyboard and a shooting schedule to ensure that the time we spent filming was efficient and well-structured.
Q5) What was you initial feedback? What did others say about your production? How successful was your sequence?
Our feedback from people who have seen our advert is that they like the fact the colour changes from black and white before the sweet and bright and colourful after eating the sweet as it shows the effects of eating the sweet. People also like the choice of music because it gets upbeat when she eats the sweet.
6) Identify what went well and with hindsight what you do to improve/do differently.
I feel that our thoughts and ideas were really valuable during our planning because without any of these we would not have been able to produce an advert with meaning or purpose. Another part I feel went well was our filming because we managed to film all our scenes within 1 hour. I feel our product went really well because the packaging was unique as Aimee in our group drew it and made a label out of it. Our choice of location was good because it looked like a real conference room, this made the advert more realistic and more likely to be on TV.
I think we could have improved our advert by figuring out a way to drag the song out further so that the slow bit of the song was longer to show that her meeting was going badly. I also feel that we should have filmed less scenes in the beginning part when everything was going badly as I feel it drags a little bit because adverts are only supposed to be short and quick to keep the attention of people watching them. If we were to redo the advert I think we should focus on the sweet product a bit more because that is the purpose of the advert, we could have done this by doing completely different camera angle when we present the sweet, add more effects to it or make the lighting a bit brighter when the sweet is around.
7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
From completing this task I have learnt that planning and discussion is absolutely vital because it allows individuals to present their different ideas and the rest of the group can decide if it should be included. Communication is very important in this task because if we didn’t we might not have had the right props we needed for filming etc. Compromise is also another essential factor because there might have been some ideas that were really good but couldn’t have been pursued because it would be too difficult for us to follow them through. In this task I have learnt that editing takes much longer than you expect because it takes a long time to perfect all the timing of the scenes with the music.
8) Looking ahead, how will this learning be significant when completing your future productions?
This task has been significant because it has allowed me to realise the strengths and weaknesses I have therefore I can learn to improve my weaknesses and focus on the strengths I have. For example I have learnt that I really enjoy editing because I like how you can make something look realistic with the tools and equipment I have. This task has allowed me to practise acting in a video, as this was something I was slightly nervous about but now I have done it, I know I can do it again for future productions.
All 3 of these adverts have one commonality. This is that the sweets all have a physical effect on people. In the 'MAOAM' advert, the sweet makes him want to dance with great passion, the second advert which is the 'HARIBO' sweet, makes the adults sense their inner child and therefore reminding them of their childhood. The last advert makes the consumer want to smile and enlightens her mood which suggests by eating one of these sweets can create happiness.
'MAOAM' Advert Audience- I feel the audience in this advert is aimed at youth, I think that because of the choice of music which is very upbeat and fast. I also feel as if the audience is youth because of the choice of actor who is a young man. Another reasoning for me thinking the advert is aimed at the younger generation is the choice of location which is a school hall and school is associated with younger people. Language- The audience instantly know that this advert advertises the brand 'MAOAM' because of the brand name/logo. This is then the focus for the remainder of the advert, the audience now concentrates on the brand. The dancing connotes a feeling of happiness and enjoyment (similar to the contentment you receive when you eat the sweet). Costume- All the actors are wearing simple clothing with no patterns, maybe because they do not want their clothing to detract from the product they are trying to advertise. Lighting- There is high key lighting throughout the whole video.
Actors- All the actors are people in their mid 20's. Make up Props- The props the advert uses is a rucksack which plays music and obviously the sweet. Setting- The setting is an empty school hall, perhaps it is empty to ensure the attention is mainly on the sweet. Camera- The camera angles go from long shot to mid-long shot then it does a close up of the male actors feet, then the middle part, then his face. Then when he is dancing on his own it is a mid-long shot then extra long-shot then the rest after that are all mid-long shot. Sound- In this advert the song is an upbeat dancing song which is likely to be listened to by the younger generation rather than older people.
'HARIBO' Advert Audience- Personally, I think the audience for the second advert is anyone but due to the actors in it, I feel it is mainly for middle-aged people. The fact the advert is set in a boardroom shows me that it might not be targeted for young children as it isn't very exciting. Language- Around 5 seconds in, we see the brand name 'HARIBO' which is easily recognisable by almost everyone. The red heart that the camera focusses in on connotes the idea of love which he later on mentions. Costume- All of the actors are wearing smart/business clothes which would usually connote a serious tone however in this advert we know that they are just wearing those clothes because they are in a boardroom. Lighting- Throughout the whole of the advert, they use high-key lighting. The key light in the advert is from the sky from the window in the background. Make up Props- The use of props the actors use are the sweets themselves, the actors use the product themselves and talk about them in the advert. Setting- The settingis in a business boardroom, this seriousness could compare with the excitement and the fun from the sweet, the seriousness accentuates the enjoyment of the sweet. Camera- The first shot uses the camera angle crab right, then close up of the woman,then the sweets. After that it continues to do close ups of each characters and then the sweets. Sound- My favourite part of the advert is the sound because everyones voices have been changed to sound like children's voices, this adds a sense of humour to the advert which I really like. 'ROWNTREE'S' Advert Audience- I feel like the advert is mainly targetted towards younger people because of the use of bright colours and funny faces. However there is nothing in the advert that would stop older people from watching it. Also there is no specific gender that is predominant in the advert, therefore I think that any genders could watch this advert. Language- I feel that the use of the primary colours of the sweets connote that they are preferred by younger people. From seeing the sweet itself I can understand that the advert is advertising fruit pastels because I recognise it. However I feel that not many people would recognise this as the 'Rowntree's' fruit pastel. Costume- There aren't really any costumes right until the end of the advert when we see the woman wearing a yellow jumper. Lighting- Like all the other adverts, the lighting is high key, it is also bright because of the white background as well. Make up Props- There isn't really any use of props because the advert is predominantly animated but at the end the prop is the sweet itself which is being eaten by the woman. Setting- The setting is a plain white background which highlights the colourful sweets as the main focus. Camera- the camera is close pall the way through the advert until it reaches the woman, then it is an extra close-up.
Sound- The sound in this advert is a rhythmic tune which changes to the eat that the sweets are moving, this makes the advert appear neat and uniform.
As this is my first editing task, I feel I have managed to create a video that uses some effects and matches movement to the timing of the music. I tried to match the music with the type of images in the video, I thought rapping paired nicely with cities (New York).
Between each shot I inserted a 'fade' effect to avoid the the blank change between them. Another effect I used was 'black and white' which is simple to do. the last effect I used was a 'wavy' effect. I used this on the 'dancing animals' as both of them are quite abstract and unusual.
To improve this practise footage, I could have added various other effects e.g. I could have sped up the music or changed the pitch of the music to make it more interesting.
