Minecraft Product

Minecraft Tent

Create and advert for a suitable magazine demonstrating how you've targeted the audience.

This tent is targeted towards the younger end of Minecraft players (age 9 downwards). I feel as if this product could be for children that might have heard of the game but might not be old enough to play the game with understanding yet. this game is suitable for both boys and girls because it advocates outdoor play which is both suitable to boys and girls and even though the tent is pink, I feel as though it aims to children who just want to play outdoors, the colour is irrelevant. The slogan 'Enter Reality' encourages children to play outdoors as well as playing on the game itself indoors.

What other products are available?

There are lots of Minecraft owned products and then many others which have a Minecraft theme but are not owned by the company itself. e.g. bags, clothes, lights, toys (Lego) etc.

What magazines will you target to show the advert?

I think this tent could be sold in mainstream supermarkets in the children's section or shops like Argos and Toys R Us. This means it could be advertised in these supermarket magazines. I think this should also be advertised in children's magazines as the exposure to children would influence them to buy it.

What are the conventions of a print advert?

A print advert should clearly show what the product is and what it does. The slogan must make sense to the audience. It must include the trademark logo or brand logo associated with the product. It must target the right audience depending on the product and where the print advert is e.g. on the tube, in a female magazine.

About My Product

My product is a children's tent in the shape of a Minecraft pig. Its snout is the entrance and the eyes are see-through windows. the tent on the advert is obviously not the real thing as it is a computer-generated image but the idea is that when you buy the product, you enter reality and step into the real world from the Minecraft world.