Key Terms
Circulation= number of copies a magazine sells.
Readership= the total number of people likely to read it.
Mass Audience= large scale audience.
Subscription= where a reader pays fora set number of copies of a magazine in advance at a lower
price and receives them by post.
Plug= text that plug's a feature that will appear inside.
Puff= a story that is given prominence soon the cover.
Cover Star= star featured on the cover.
Anchorage Text- text that anchors the main image and gives it context/meaning.
Banner= text that runs across the lower section of the cover.
Key Information
-If magazines didn't have ads, the cover price could be 3/4 times bigger.
-Advertising accounts for 70% of magazine income.
-Small circulation is more dependent on advertising that large circulation.
The Big Issue Notes
- It started in 1991
- Written by professionals-John Bird and Gordon Roddick
- Vendors (homeless people) buy it for £1.50 to sell for £2.50.
- It is a social enterprise
- Also found in Australia, Japan, South Korea etc.
- Gives homeless people contact with society
- Sold over 200,000,000 copies in Britain since it started
- It has a profound social effect
- Funded by donations and grants.
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