Radio Intro

Radio

In the radio section of the exam you need to focus on:
-The role of audience
-How the audience are being targeted

L
Industry 
Audience
R

1)Do you listen to the radio?
90%

2)What do you listen to?
Radio 1, Kiss, Capital, BBC Essex, Heart, Absolute, Talksport

3)When do you listen to it?
Before school (7:45-8:00)

4)Where do you listen to it?
Doing jobs around house, at work, in the shower, at the gym, in shops

5)How do you listen to it?
On portable radio, car radio, phones, iPods, tablets, Alexa/Google home etc.

6)What kind of listener are you?
Background
Incidental- e.g.. walking into a shop with the radio on, in the dentist etc.

7)What do you concentrate on whilst listening to the radio?
Big Town Showdown on heart and Innuendo Bingo, The Mayor of Where?, Whats my age again?

-You can watch/listen to the radio on podcasts on social media or youtube e.g. when there are co-hosts or celebrity guests.

What different types of radio are there?
Pirate FM, Camden Experience, BBC Asian, BBC radio 2 etc.





-Radio is the oldest broadcast medium
-Almost 90% of adults tune in on a weekly basis
-Listening to the radio increased in 2015--> this is when radio went online--> this helped save the radio.

71% listen to live radio-adults
29% listen to live radio-age 16-24
26% listen to a personal digital audio
25% liston on streaming services

-Commercial stations increased revenue in 2015
-In 2015, 40% of all reported radio was listened via a digital device.

New Technology

- Helped radio survive
- Huge increase of people downloading podcasts
-Most radio stations archive for use of radio on demand
-Studio webcams make listeners feel more connected to presenters
-Media convergence is achieved through use of blogs and forums on radio websites
-You can hear/see the radio podcasts anytime you want because they mostly remain online forever

PSB=Public Service Broadcasting- this refers to broadcasting intended for public benefit rather than to serve purely commercial interests- has to be for public service

-PSB broadcasters cater for all ages/genders/races

-BBC has a 100% PSB remit
-ITV have a smaller remit
-Channel 5 has a tiny remit
-OFCOM are in charge of ensuring broadcasters keep to their PSB remits

BBC

-BBC can reach it's huge PSB because it does not rely on adverts
-ITV always vies for for largest audience possible
-BBC stands to inform, educate and entertain
-Their vision is to be the most creative organisation in the world.

Values

-Independent, impartial and honest
-Their pride is inequality and value for money
-Celebrate diversity
-To represent the UK
-Their aim is bringing UK to the world and the world to the UK