3 Music Video Analysis

Video	5SOS-Want You Back	Paramore-Fake Happy	Ok Go- The One Moment
Which genre? How do you know? What generic features do you see (e.g. dance routine: dance/pop music) Sound – genre, instruments, lyrics, emotion (what do you feel when you listen to it?)	Genre: Pop music because of the upbeat style of music. Instruments: Use of instruments: drums, guitar, piano. Lyrics: the lyrics are about 1 of the band members lost love. The first verse is about not trusting himself to say anything because of all the thoughts swirling around in his head. The lyrics capture the yearning that follows a break-up. Emotion: the emotion of this song is tender as it is reminiscing on a breakup. This could make people who have recently been involved in a break-up listen to the song, a song to listen to after you have broken up. It is an upbeat song so it could be listened to for entertainment.	Genre: pop rock because there isn’t a dance routine. Instruments: there is loud drums and guitar prominent all the way through. Lyrics: the lyrics are very relatable, everyone puts on a fake smile every day and this song helps draw a wide audience. It highlights the ‘fakeness’ there is with social media. Emotion: I feel like I can imagine scenarios of me fake smiling when I listen to this.	Genre: Alternative rock Instruments: Guitar, drums, keyboard, all work in sync with the video imagery. Lyrics: the lyrics help to show that the song is about the celebration of the moments in life where you feel so alive. The lyrics alongside the video shows the chaos and confusion that can all take place in one moment (4.2 seconds).  Emotion: you could feel very mixed emotions when listening to this because there is so much going on in the song as well as the video, you almost feel madness.
Performance/narrative/concept? How much of each? Which parts? (e.g performance in chorus, narrative in verse) How does this link to genre?	Performance throughout the whole song (not just the chorus). It could be concept as well because the video is quite artsy and abstract.	This is narrative because the video seems to tell a story of fake happiness, it isn’t a concept because it is quite easy to understand.	This is a concept video because it is completely abstract, it doesn’t have a storyline and there is no live performance apart from the slight parts where the lead singer sings. This abstract links to alternative rock because the video is alternative itself and the paintballs that drop from the air are similar to the drums in the song.
Representation DRCAGES SETTINGS THEMES	Disability: not relevant Regional identity: no regional identity Class: no particular class Age: the age represented seems to be 20+ based on the ages of the artists. Gender: male gender is represented Ethnicity: Australian/New Zealand ethnicity Sexuality: no sexuality is represented here. There is no use of ‘he’ or ‘she’.	Disability: there is a part of the video where Hayley walks past someone in a wheelchair. Regional identity: Class: Working class/ Upper class/ Lower class- this video shows Hayley roaming through a city (New York) where she passes most types of people showing that fake happiness is in everyone. Age: All ages seem to be represented Gender: Ethnicity: Sexuality:	Disability: not relevant Regional identity: not relevant Class: not relevant Age: 40+ Gender: males are represented as the band are an all-male group. Ethnicity: from what I can see they are from white-ethnicity Sexuality: not relevant
Camera shots – which types? What variety of shots is there? What are shots of? Are there shots of artist? How many? What are they doing/type?	It is a mixture of close-ups, bird’s eye, canted, ped up/ped down. The shots are of each of the band members performing in their box-rooms. Close-ups are used to focus in on each of the band members to show they are all individuals in the band that work together to produce an amazing sound. They are also used to show intimacy with them and the audience. The rooms appear spinning to represent the confusion in their heads and mixed messages the song might have.	It ranges from close-ups, track-in/track-out, the shots start off with close-ups of Hayley in the sunlight. All the shots have Hayley in them as she travels through New York.	Track in/track out, zoom in, the camera seems to pan right for the majority if the video because the camera is following a rough circle which helps to add flow to the video. There is ped up. Right at the start there is a close-up of the man holding the book then the rest of it seems to be mid-long shot. The shots seem to transition between the artist and the artistic work that takes place in the video or both of them together. The whole video is put together using 7 cameras as it would have been impossible to film the event with 1 camera.
Editing – How are camera shots edited? What is the pace like? How does the editing fit the music	The pace is fast, it cuts to different shots quite rapidly especially during the chorus as this is where the pace of the song is faster.	Later on, there is a jump-shot of her walking down an alley as she reaches the sunlight. Hayley starts at a slow pace as she sings the slowest part of the song. Then there is a colour flash and she starts to speed up as the music speeds up, Hayley seems to dance more when the chorus starts.	This is brilliant for editing because the whole video is in slow-mo after they show what actually took place at normal speed in 4.2 seconds. There are 16 seconds in the video where the lead singer lip syncs after the guitar scene in real time to show the importance of human contact.
Mise-en-scene – comment on costume, setting, hair, props, make up, facial expressions etc How does this fit genre?	Costume: all wearing casual clothing to show that what they are singing about can happen to anyone who is listening, it doesn’t just have to be some famous band members. Lighting: there seems to be artificial lighting in the video and brightly coloured lighting to help differentiate the different band members. Actor: all 4 band members (Luke Hemmings, Calum Hood, Michael Clifford and Ashton Irwin) they are acting as themselves in the video while they perform. Make-up: none of them are wearing drastic make-up to add anything to the video. Props: there are homely things in each of the rooms showing that it is lived in, this helps to represent every-day life so the audience can empathise. Setting: each artist has their own colour themed box-room. I think they appeared in these box-rooms to prove they are changing as a band, the audience can see each different band member in a different setting to show how each of them are changing.	Costume: Hayley is wearing a colourful sequin bodysuit and bright yellow sneakers, which highlights that she is fake happy, she has a happy façade even when she isn’t on the inside. Lighting: all the way through there seems to be high-key lighting Actor: Hayley Williams Make-up: she is wearing very simplistic make-up with a bold lipstick. This links in with one of the lyrics; ‘See, I’m gonna draw my lipstick wider than my mouth’ to suggest she looks like she is smiling more than she actually is. Props: warning sign, trash can lid,  Setting: Hayley is walking through New York and she passes many situations. She is shown walking past people exercising, people viewing tourist attractions, man playing keyboard, generally people getting on with their daily life. The weather seems to be sunny (showing that you can still be fake happy even when the sun is shining).	Costume: the band members are all wearing grey monotone clothing which seems to be done to accentuate the vibrant colours of the paint and props in the video. Lighting: high key lighting Actor: the actors in this video are the band members acting as themselves doing crazy abstract actions, eg flying through the air with paint thrown on them. Make-up: none of them are wearing make-up. Props: there is a massive use of props in this video. Firstly, you have the man holding the book of pages with the lead singers face singing on it, and all the cans of paint behind him, buckets of paint, painted melons, glass screen, balloons, guitars, trampolines. Without any of these props the whole colourful image would not appear as all the props are used to create the colourful video. Setting: the setting is a plain white room which is done to highlight the colour in the video making it stand out.
How does the artist want to be seen? Does it link with any of their other videos? Who does the video appeal to?	The video firstly appeals to any 5SOS fans. The video appeals to people who have been through a break-up.	Hayley wants to be stand out in front of all of the crowds. The song tries to show that everyone is fake happy yet it is quite ironic in the video because she seems to stand out as the only one with fake happiness.	The band members want to be seen as inventive and creative artists who almost put on a show for their viewers. The colour in the video definitely links with their other videos and also the sense of an optical illusion is prevalent in their other videos. I think the video appeals to anyone who wants to be satisfied as it is very satisfying how the sequence of the video works.