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Cultivation Theory-George Gerbner - His theory follows the idea that exposure to repeated patterns of representation over long periods o... -
Goes 'beyond the binary' Characters move beyond simply good or bad Steve and hooper-complex characters Novelistic- multiple sto...
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All 3 of these adverts have one commonality. This is that the sweets all have a physical effect on people. In the 'MAOAM' advert, ...
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