Newspaper Terminology

Masthead	Title of the newspaper displayed on the front page.
Barcode	Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price.
Caption	Brief text underneath an image describing the photograph or graphic.
Headline	A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
Main Image	Dominant picture, often filling much of the front cover.
Page Numbers	A system of organisation within the magazine. Helps you find what you want to read.
Centre Spread	A photograph, often in full colour, that runs across the middle two pages.
Lead Story	Main story, usually a splash.
Gutter	The blank space between margins of facing pages of a publication or the blank space between columns of text.
Folio	Top label for the whole page. Can relate to the area covered in the newspaper for example, National or a big news topic such as social media, Syria.
Page Furniture	Everything on a page except pictures or text of stories.
Target Audience	People who the newspaper aims to sell to.
Pull Quote	Something taken from within an article, usually said by the person in the main image.
Classified Ad	An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics.
Skyline	An information panel on the front page that tells the reader about other stories to tempt them inside.
Edition	Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
Stand First	Block of text that introduces the story, normally in a different style to the body text and the headline.
Byline	The line above the story, which gives the author’s name and sometimes their job and location.
Body Text	Also known as copy. Written material that makes up the main part of an article.
Standalone	Picture story that can exist on its own or on a front page leading to a story inside.